Ubisoft Entertainment: 'Call of Juarez'
Call of Juarez is a Wild-West-themed shooter game. Our challenge was that the gameplay itself looked very glitchy and uninspiring, which made it difficult to do a compelling launch trailer. Instead, we came up with the idea of the 'Gentleman's Guide to Surviving the West,' which allowed us to treat the gameplay with a grainy, black-and-white filter, and diverted attention away from the gameplay and towards the humorous creative theme.
Call of Juarez is a Wild-West-themed shooter game. Our challenge was that the gameplay itself looked very glitchy and uninspiring, which made it difficult to do a compelling launch trailer. Instead, we came up with the idea of the 'Gentleman's Guide to Surviving the West,' which allowed us to treat the gameplay with a grainy, black-and-white filter, and diverted attention away from the gameplay and towards the humorous creative theme.
Agency: Ubisoft Entertainment in-house
Copywriter: Kareem Fahmi
Art Direction: The Call of Juarez development team
Edit: Umlaut
Copywriter: Kareem Fahmi
Art Direction: The Call of Juarez development team
Edit: Umlaut
